Latest Articles
Expert perspectives on matcha culture, NYC cafe life, and the craft behind every cup we serve.
Health & Wellness
Matcha vs. Coffee: Why NYC's Sharpest Minds Are Making the Switch in 2026
After two decades on the NYC food beat, I've watched countless wellness trends flame out. Matcha is different. The science behind L-theanine, the caffeine delivery mechanism, and the antioxidant profile make a compelling case — and the city's most discerning drinkers are paying attention.
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City Guide
The Insider's Guide to NYC's Best Matcha Cafes in 2026
After two decades covering New York's food scene, I've watched matcha evolve from a niche Japanese import to a citywide obsession. This guide maps the cafes that are genuinely worth your time.
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Deep Dive
What Authentic Ceremonial Matcha Actually Tastes Like
The word "ceremonial" appears on menus across Manhattan, but most of what New Yorkers drink barely qualifies. Here's how to tell the difference — and where to find the real thing.
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Feature Story
From Uji to Bowery: Inside NYC's Matcha Revolution
How a centuries-old Japanese tea tradition found a new home on the streets of New York — and why Bowery and Rockefeller Center became unlikely epicenters of the movement.
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Dessert Guide
NYC's Ultimate Matcha Dessert Guide: Soft Serve, Parfaits & Beyond
From swirled soft serve near Greenwich Village to elaborate parfaits in the East Village, this is the definitive map of New York's most exceptional matcha desserts.
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Workspace
The Best Matcha Cafes in NYC for Remote Work
Why matcha is replacing coffee as the remote worker's drink of choice — and a curated guide to the quietest, most wifi-friendly matcha cafes across Manhattan and Brooklyn.
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Lifestyle
Matcha for Every Occasion: Date Nights, Family Outings & Late-Night Sips
Whether you're planning a romantic evening, a weekend family outing, or a midnight matcha craving, New York has a matcha experience designed for the moment.
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